Resources to Publish Your Book
Automation of as many book marketing tasks possible can increase the effectiveness of your results by eliminating mistakes and leaving you free to put all your energies into interacting with your followers and fans.
Check out these essential tools and decide which ones will make your book marketing campaign flow much more professionally and effectively.
This ‘intelligent’ social media management app has a powerful algorithm that tracks interaction and patterns, and posts the right content at the right time for you. Invites Post Planner, “Browse our recommended feeds based on your industry and interests. Discover new content by keyword, hashtag, Facebook page or Twitter handle. Gather your favorite content in one place.”
Especially great if you want to curate posts to expand your audience.
And it’s instantly-accessible insights make tracking a breeze.
Pricing: Plans start at $9 USD per month.
This short, clear book by former national award-winning publicist, Sandra Beckwith, tells you exactly how to write effective press releases specifically for your book launch.
Don’t waste time agonizing over how to write one, or playing hit-and-miss with your own guesswork. And don’t waste money outsourcing it. Just buy this and do it yourself—it will be a skill you’ll own for your entire writing life.
Pricing: $9 USD
This video course from publisher and graphics expert, Kristin Joy Laidig, teaches you how to create five different trailers for your book. Includes extras such as where to find royalty-free music and a PDF tutorial teaching you how to use your iPhone to create, edit and add effects to your video trailer.
Pricing: $27 USD (Special pricing at time of writing).
Possibly the most powerful and effective press release distributor in the world, PRWeb sends your press release major search engines, including Google, Yahoo and Bing, as well as major news sites.
Its other advantages over other press release sites includes access to major publishers and its targeting. For instance, it has a section specifically for authors and ePublishers. It is not cheap—but it is powerful.
Pricing: Starts at $99 per basic release.
One of the most effective free press release sites because it provides access to Google News.
Pricing: Free, but there are targeted, affordable paid options (including a $22 social media release.)
Register and track your hashtags for your book, book events and book topic. Manage your Twitter chats. Generate reports on events, and measure and evaluate their effectiveness.
Pricing: Free.
Instantly create a custom static or dynamic QR code for your website and book with this easy QR code generator tool. And you can send your QR codes to other media destinations too. You can make it play a .MP3 file, display a .PDF or even display a Facebook button. It can go to SMS, and you can design your QR code with images.
Best of all, you can track your QR code’s performance.
Pricing: Free basic account. Paid Plans start at $5 USD.
Prolific author of fiction and non-fiction, Joanna Penn’s blog stands out for its emphasis on the business of book marketing, validated by her results.
This is an essential go-to resource for countless authors of all genres and types (fiction and non-fiction).
Pricing: N/A—but check out her books!
K-lytics help you determine the best “sub-sub-categories” and keywords, and generates reports you can use to gain an incredibly accurate picture of what it takes to top that niche.
Pricing: Reports start as low as $27
Cost-effective cloud storage for hosting your videos and audios (also storing backups). Not to mention you can upload downloadable files for your subscribers and customers. It is pay-as-you-go but there is an online calculator you can use, to calculate and evaluate various storage scenarios. Generally, works out to be an inexpensive solution.
Pricing: Calculated per use.
Install this app via Facebook. Allows you to create a highly-customized tab with details of your books or bio. How does it work? It “installs as a tab on your Author Page and allows you to add details about your books and upcoming events.” Creates a multitude of tabs such as “Share this author”, “Get a free chapter”, “Join mailing list” and more—including promoting your events.
Click on the link to see a quick gallery of the various ways it works.
Pricing: Free
Instantly find vetted, professional book editors, cover designers, book publicists and other publishing expert help at Reedsy.com.
Pricing: N/A
Using apps, tools and services is ideal for those essential but draining behind-the-scenes marketing tasks—leaving you free to write more books!
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